Send me a message
Packaging Design
0 / 0
—
Promotional card
0 / 0
—
Publication Design
0 / 0
—
Branding & Identity
0 / 0
—
Publication Design
0 / 0
—
Mobile Feedback Application
0 / 0
Interactive Guide
0 / 0
Social Media Campaign
0 / 0
Message me
Send me a message
CareComment
CareComment is a mobile application designed to gather feedback for the improvement of medical spaces.
How
A system of QR codes scanned by the user's mobile device for quick room identification and uploading of images.
Results
A web-based application gathering valuable insight requiring the user to spend no longer than a minute.
Technologies Used
Figma
The project was initiated by the Florey Institute and Novell Redesign to design a feedback-gathering system.
The institutions were looking for an application that could be implemented in various medical spaces, with a focus on the user submitting images to a freely-accessible repository.
Most survey respondents preferred surveys requiring less than five minutes of their time.
Respondents also preferred to give a closed-ended response over an open-ended one.
The application's flow was designed to address preferences shown in the survey data.
Usability testing found the feedback process could be completed in under a minute.
Although the outcome satisfied requirements from users and the client, time constraints prevented further refinement processes. If more time was available, further usability testing would be undertaken to identify pain points in the design. Refinements to the user interface could also be undertaken to include custom icons representing button functions.
Overall the project provided an understanding of how the UX design process can apply to something seemingly simple like a feedback form.
Art Heist
Art Heist: Melbourne aimed to generate interest in public artwork and educate the public on their significance to the city.
How
The development of a narrative-driven interactive guide, putting the user in the shoes of an art thief causing a mysterious disappearance of public artwork throughout the city.
Results
An 80% increase in public art interest within the focus group.
Technologies Used
Figma
As the user approaches the location, the directions dissapear and are replaced with a hot and cold meter. This meter encourages the user to connect with their surroundings.
This is based on research papers stating that regular mobile wayfinding limits spatial knowledge, and that directions based on prominent landmarks improve the user's understanding of the area.
A refined prototype was developed based on user testing. Changes were made based on usability heuristics such as error prevention.
Users would accidentally end missions because the 'give up' button was in easy reach. It was moved to the top-left of the screen requiring a more intentional action to press.
Testing within the focus group found an 80% increase in public art interest after using the prototype.
The final prototype was complex and time-consuming to develop. Creating resources beforehand such as a flow chart and user scenarios helped to keep development on track.
Ecomind
The Ecomind campaign aimed to increase public awareness of the global climate crisis and inform ways to “think environment”.
How
Consistent scheduling of posts on Instagram and Twitter over the duration of the campaign.
Results
A combined reach of 9,600 users and 73 followers across Instagram and Twitter within six weeks.
Technologies Used
Buffer
Instagram
Twitter
A recent IPCC report warned against the Earth reaching a temperature increase of 1.5°C.
Awareness of the state of the environment paired with actionable knowledge creates a strong desire to take action.
The Ecomind campaign aimed to reach an audience of people worried about the climate crisis but without an understanding of how to help, and those who have heard about the climate crisis and looking for more information.
A call-to-action increased the follower conversion rate by 55%.
The Ecomind campaign successfully spread awareness of climate issues. The project gained a combined reach of 9,600 users and 73 followers across Instagram and Twitter within six weeks.
The project highlighted the importance of experimentation, and how a gentle nudge can lead users toward a desired outcome.